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Influencer Marketing Management Executive Tennis and Winter Sports

Organisatie:
AmerSports
Plaats:
Zeist
Branche:
Sportmarketing
Functiegroep:
Marketingmedewerker/manager
Opleidingsniveau:
HBO
Niveau:
Ervaren
Dienstverband:
Vast
Uren:
32 tot 40 uur
Einddatum Vacature:
30-03-2019

Influencer Marketing Management Executive Tennis and Winter Sports

Amer Sports (www.amersports.com) is a sporting goods company with internationally recognised brands including Salomon, Wilson, Atomic, Arc’teryx, Mavic, Suunto and Precor. The company’s technically-advanced sports equipment, footwear and apparel improve performance and increase the enjoyment of sports and outdoor activities. The Group’s business is balanced by its broad portfolio of sports and products and a presence in all major markets. Amer Sports shares are listed on the NASDAQ OMX Helsinki stock exchange (AMEAS).

POSITION TITLE:

Influencer Marketing Management Executive Tennis and Winter Sports

LOCATION:

Zeist, Netherlands

 

POSITION DESCRIPTION:

As Influencer Marketing Management Executive Tennis and Winter Sports, you will act as the face of the sport, be responsible for developing the influencer activation plan to accelerate sell-through and implement brand strategies by coordinating a team of external brand ambassadors. Your primary focus is to build a vibrant ambassador community, which drives consumer-facing events such as community activities, demos, clinics, sports events and partnerships.

  • Coordinating the ambassadors community on a daily basis (key contact person, coordinating all the AMB trainings, foster contact to AMB and visit them regularly).
  • Being the face of the brand towards influencers, partners, event, federations, institutions, etc.
  • Negotiating partnerships with external organizer and brands (co-branding program).
  • Implementing the consumer / influencer / grassroots strategies of the brand/sport.
  • Coordinating the community of brand ambassadors to implement consumer-facing events program and being on-site if required during “best” events (i.e. own sponsored events, events with PP, etc.).
  • Creating, activating and growing influencers community.
  • Coordinating incremental social media / viral activation (in coordination with digital marketing manager) through ambassadors.
  • Being an active part of the IMM / Ambassador community, sharing and using best practices.
  • Ensuring the quality of the toolbox delivered by brand and used by influencers.
  • Ensuring the quality of the implementation of the toolbox by ambassadors.
  • Ensuring cooperation with and consumer activation in line with our B2C Retail team.
  • Ensuring feedback to Marketing Team & Territory Commercial manager.
  • Ensuring cooperation with Area Sales manager’s, National Account Manager’s to support customers with content from community.
  • Tracing and analyzing the performance of our campaigns and strategic collaborations on a weekly basis.
  • Managing AP&E budget.

YOUR PROFILE:

  • Degree in Marketing or similar relevant field is beneficial
  • 4+ years’ experience in the specific sports community or overall Marketing environment, strong background of the consumer & influencing area
  • Gained the first experience managing external vendors
  • Presented to large audiences (i.e. trainings, product, strategy) and ability to adjust presentation to need of audiences
  • Planning, direction and evaluation of events
  • Understands the necessity to respect and align processes and activities with local and legal regulations, able to transfer theoretical frameworks and legal concepts to actual situations.
  • Compliance capability with respect to setting up ambassador structure, issuing contracts, setting up events respecting legal regulations and given formats and frameworks
  • Experienced to transmit, present and explore brands values, purpose and passion to a community, being able to train internal and external partners
  • Understanding of “how social media” works and ability to manage and coordinate social media activities
  • Active sport participant at an experienced level (in his sports)
  • English fluent, local language proficient
  • Driving License

REQUIRED COMPETENCIES:

  • Leadership skills
  • Excellent communication skills
  • Coordination -and organizational skills
  • Influencing skills
  • Strong motivational skills
  • Strong negotiation -and networking skills
  • Project management skills
  • Good analytical & planning skills
  • Can do attitude
  • Open-minded
  • Team-oriented

WHAT WE CAN DO FOR YOU:

  • An interesting role in a challenging industry
  • Career progression opportunities
  • The opportunity for independent and self-reliant work
  • A friendly and vibrant working environment in a dynamic and international team

Please submit your application online: https://jobs-amersports.com/job-offer-form.html?yid=1159

When making the application please state your salary expectation related to this role.

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